November 2020

In this edition, some high value frontier CMO strategies that can help brands and organisations to get back on the path to economic recovery. In an increasingly infidel world when it comes to brand loyalty, we debate the need for creating true Brand Love and why that is more of a compulsion now than ever. Human Experience is different from Customer Experience. Understand the difference in this issue. We also pick up a conversation on how best to develop the right Brand Tone and Brand Voice.