During the pandemic, a lot of brands realised the true calling and relevance of purpose. We give it a shout in this issue. Podcast advertising is striking a new chord with listeners. More power to it. AR has been talked and bandied about far more in the recent past and we ask if brands are willing to take that leap of faith. We wear a new lens and take a look at some new trends that will potentially change the future of marketing. The way branding works today is very different from what we have experienced erstwhile.Innovate or Perish- what brands and organisations should have learned from the pandemic.
