In this edition, we bring to the fore the Top 5 Trends for Marketing. Innovation as a concept is used very loosely at a lot of times- here we talk in this issue about the Secret to Successful Innovation. The debate continues and this time we go deeper- Data V Humans! The creator economy is buzzing and we feature how it is empowering marketers. Brand purpose has been the flavour of the season for quite a while now- in this edition we talk about how to make that a true two way street.