The X factor that Elon Musk was expecting to deliver after the rebranding of Twitter has left marketers more confused.Luxury brands are going the audio route aka Podcasts- understand more about it here. Sundar Pichai, CEO of Alphabet( Google’s parent company) talks about Google’s AI, Microsoft’s AI, Open AI..and more.Seeking some ‘ sound sleep ‘? Engineers at brand Bose have designed new earbuds that will help you sleep better.The cola wars get a new dimension with Pepsi challenging the classic rum and Coke recipe. Those were the days when marketers worshipped the idea of creating brand belonging. We give nostalgia a look here in this issue. Stop worrying- AI will not replace jobs that require a human touch….