October 2014

Its time for a pause & review at this time of the year vide our feature on the state of Chief Marketers in 2014. In this sharing economy with every individual/entity being a brand, its worth looking at Starbucks’ effort to make each of its 23000 coffee shops look unique. We have heard about embarrassment of riches and problem of plenty which is what we touch upon in the article on Manchester United and the growing number of its sponsors…Read more