This issue is really rich and we mean it. We take a look at what the C Suite thinks of CMOs, compelling insights there. The column on the Future of Advertising– we believe hope some of you will warm upto it. A conversation with CMO of Mastercard Raja Rajamannar where he articulates the move of the brand from advertising to experiences. With a surplus of choice and a deficit of attention, trust & resources, we feature a story on why brands are more important than ever in the current context. We also cover the obvious: how mobile remains a truly disruptive force for marketers. ROMI(Return on Marketing Investment) had made a comeback.