As ever, we have put our best foot forward to offer distilled content from the world of branding, marketing, design , advertising, innovation & social media. We have taken a look at the Ten Do’s and Don’ts of measuring CLTV(Customer Lifetime Value). Social Media has been shaping political campaigns and we evaluate that here in this issue. Reflect, retrospect and go back. Nostalgia marketing can be the next big idea for your brand. Understand how. It takes two to tango and we articulate why gaming and entertainment brands should partner together. The youngest are the best. At recalling ad content. Give it to GenZ.