October 2021

In this edition, we cycle back a bit to talk about rethinking the role of the strategist. On the other side of the spectrum, we crystal ball gaze about how AI will change marketing forever. More and more brand marketing professionals are realising the importance of the power of storytelling in communication. We look at how that can be made more compelling. There is also a conversation that we have about brand positioning and how best to create a brand story. Brand loyalty comes up for debate as we delve into delighting the audiences that most love your brand. We also take a look ahead to the rest of 2021 and what trends we can hope to see being adopted by brands.