For ages, SWOT Analysis was considered irreplaceable. In this issue, we urge you to re look at this fabled concept. We also bring to fore 5 Revolutionary Digital Marketing Trends that will have the power to reshape 2020. Our readers need to reimagine retailas they knew it. What once was is no longer good enough, however great a brand you might have been.As they say, there is a time for everything and in this edition we talk what about what is the best time for a rebranding exercise. We are all in an ‘ attention deficit ‘ economy and the article on how marketers can capitalise on low attention will be of high interest and attention.