Welcome to a feature packed issue. We talk about how ad agencies are recalibrating their mindsets to be ready for the next future. The Future of Strategy 2020 is being looked at with a new lens. The importance of having a strong personal brand has also been brought to the fore. For brand owners and marketers understanding and shaping consumer behaviour in the next normal is going to be significant. We take a look in this edition. We have entered into an era where our AQ(Adaptability Quotient) will be our biggest asset. So, get prepared for Tiny Rebellions before it gets you. If you are Obsessed about building a brand that people love from day one, the article on the subject is just for you.