Understand the Marketing Psychology behind celebrity endorsements here.The need to engage employees as brand ambassadors is the conversation we kick off. AI may spell trouble for Creatives. Here’s a primer on how to survive the potential threat.We feature in this edition some secrets to a truly Successful Content Marketing Strategy.The twain don’t seem to be meeting viz Consumer Sentiments and Marketer’s Perceptions. Brands need to marry Humour and Purpose. Know more about it in this issue. We also bring to the fore the creative idea process and how famously unpredictable it is. A great idea can never be predicted. Period…